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Traditional companies enter the crypto treasury game with BTC, XRP and SOL buys

cryptoweekly by cryptoweekly
July 23, 2025
in bitcoin, News
0

Nature’s Miracle, Upexi and Japan’s Kitabo are the latest companies adopting crypto treasury strategies.

A growing number of traditional companies are beginning to experiment with digital assets as part of their corporate treasury strategies, signaling a shift in how businesses view crypto’s role in financial management.

This week alone, companies from sectors as diverse as agriculture, consumer manufacturing and even a nearly 80-year-old Japanese textile company announced allocations to tokens like Bitcoin (BTC), XRP (XRP), and Solana (SOL).

On Wednesday, Nature’s Miracle, an agricultural technology company, announced it would allocate up to $20 million for an XRP (XRP) corporate treasury, making it one of the latest firm to move to an altcoin treasury strategy.  

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Recent Posts
  • Traditional companies enter the crypto treasury game with BTC, XRP and SOL buys
  • SOL price drop to $180 would be 'golden' entry before rally to new highs
  • Block joins S&P 500, bringing more Bitcoin exposure to equity index
  • Fate of crypto, CBDC bills unclear as US Congress heads into recess
  • Senate Ag Committee set to release a draft in September to explain the CFTC’s role in regulating crypto
  • MoonPay launches Solana staking as investor demand for onchain yield grows
  • Trump's AI plan eases data center rules, strips federal DEI guidelines

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